New compelling energy drink concept developed since 2012 and backed by a team of entrepreneurs, retail specialists and private investors. Final development completed with initial launch in Denmark in September 2015. Distribution ramp-up during 2016 in parallel to lauching substantial on-line and out-of-home campaign with emphasis on Chistian Eriksen and other key ambassadors.
Jon Volf Andersen
Amagerbrogade 202, 2300 Copenhagen, Denmark
- Year of first investment
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